I little while ago I wrote about a wonderful book by Seth Godin – The Dip. In this book Seth talks about being number one or two in a market and how important it is to be either first or second. I’m now reading a book by Chris Anderson called The Long Tail. [...]
Filed under: For Business Advisors, Marketing, Value Creation, Wealth Management | Tagged: long tail, niche, niche marketing, specialization, sudden money, The Dip | 2 Comments »
